Contagious Media Showdown

This is probably getting a lot of attention elsewhere, but it's interesting nonetheless. The idea is that whoever can get the most attention wins. What is more in line with attention economy than that? Interestingly, there are different awards for different metrics, including most hits and most technorati hits, for instance, so raw attention and more specilaized attention (i.e. bloggers) are judged separately. The ultimate irony, of course, would be if the contest site itself won (which it will no matter what, as I just noticed that all entrants must be hosted on their servers, with an option to pay for the space once the contest it over). Ingenious.